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 September 2003


Volume 41
Number 8

Marketing to Livestock/Dairy Producers
Making Perception Reality
  STRIDE initiative helps dairy industry prepare for future
Milk Prices Set to Recover
  Can milk prices sink any lower?
Spreading More Than Just Manure
  Pork campaign seeks to change perception of producers
Feature
How Message Monies Are Shifting
  Media dollars move toward localization
Marketing in the West
Water Usage Tops West Coast Issues
  Media discuss hot topics on the West Coast
Departments
FYI News and Notes
Thinking Outside The Box
  Merial/Animal Planet Expo
View From The Top
  Tom Jagodinski, Delta & Pine Land Company
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