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		October 2003 Volume 41 Number 9 Supplements: 2003 Product of the Year YIELD

Product Of The Year Runners-Up
	Overview of this year's Product of the Year runners-up
Making A Stand
	Ag campaigns working to educate today's urban public
Realities In Farm Radio
	NAFB gets proactive in dealing with slumping ad revenue
New Media Marketing
John Deere Credit Helps Retailers And Farmers Get With The Programs
	AgPrograms.com brings choices back to consumers
Opting In To 'Opt In'
	The importance of opting in for reputable marketers
Start Your Bidding @ . . .
	Farm auctions take a high-tech turn
Succeeding Without Spam
	Tips for getting your e-mails read despite spam
Cover Story
Fall Campaigns Promote More Than Products
	A behind-the-scenes glance at fall marketing campaigns
Departments
Print Perspectives
	APS Follow Up
Research Report
	Purdue's Commercial Producer Study
Thinking Outside The Box
	Pioneer Biotech Education

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