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		January/February 2004 Volume 42 Number 1 Supplement: YIELD

Farm Journal Forum Tackles Success vs. Survival
	Forum looks at challenges and new innovation in agriculture
Key Factors For U.S. Agriculture in 2003
	Top 10 variables impacting agriculture in 2003
Relationship Marketing
Selling To Commercial Producers Successfully
	Understanding the commercial producer and what he needs and wants
Taking A Long Look At Customer Service
	Pioneer updates customer service with new technology
Canadian Update
20 Years of Change
	Canada's "Best" over the past 20 years
Achieve Makes a Brand Comeback
	2003 CAMA Best of Show - Campaign and Best of Show - Advertising
Agri-Marketer of the Year
	Ross Harvey of AdFarm named 2003 winner
Award Reflects On Client and Agency
	2003 CAMA Best of Show - Public Relations
Milk's Benefits Clearly Shown
	2003 CAMA Best of Show - Consumer Directed
Cover Story
Worth The Effort
	Seeking opportunities for U.S. agriculture in Chinese markets
Departments
Research Report
	Marketing to Lifestyle Farmers
Sales/Marketing Insights
	Coaching Strategies from Purdue
Thinking Outside The Box
	Agricultural & Food Sciences Academy
View From The Top
	Moshe Givon, Makhteshim-Agan of North America Inc.

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