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 March 2004


Volume 42
Number 2

Northern Exposure
  Osborn & Barr Communications expands Canadian operation
Marketing to Livestock/Dairy Producers
Ag Media Covers All The Bases Of BSE Crisis
  Agriculture publications and broadcasters respond to U.S. BSE crisis
Agrimarketers Tour Cream-of-the-Crop Modern Dairies
  Dairy Herd Management magazine hosts media tour
The Beef Industry Tackles Crisis Management
  The Beef Checkoff confronts a food safety and PR challenge
New Media Marketing
Information-Hungry Farmers Look To The Internet For Answers
  Purdue University study shows Internet usage trends of producers
Limitations On Legitimate Business
  Regulations and new legislation create complications for e-marketing
Cover Story
Small Acreages Are Potential Big Business For Agrimarketers
  Agriculture faces the challenges of a new and potentially lucrative shift in customer base
Departments
Sales/Marketing Insights
  Ag Buying characteristics
Thinking Outside The Box
  Team Ethanol
View From The Top
  Rich Dwyer, Kent Feeds Inc.
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