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		April 2004 Volume 42 Number 3

Altria Seen In Different Light
	Hard lessons prompt a new corporate philosophy for Altria
Best of NAMA
Best of Show - Specialty
	Nestlé Purina's Blue Ribbon Chosen By Champions ad campaign
Best of Show - Public Relations
	America's beef producers' Cool To Be Real campaign
Judges Evaluate The Best of the Best
	Regional and national judges lend their time and opinions
Trade Show Exhibitors
	A listing of exhibitors for this year's trade show in Kansas City
Best of Show - Advertising
	Dow AgroSciences Canada's Nexera canola ad campaign
Ag Careers & Universities
4-H Youth Are Leaders Now
	Traditional youth organization updates program focus and vision
Awesome Opportunities In The Food Chain
	HR managers discuss workforce challenges and solutions
Go To The Head Of The Class
	Listing of advanced degree programs in agribusiness
Departments
Research Report
	Ag retail consolidation study
Sales/Marketing Insights
	Ag buying characteristics — Part II
Thinking Outside The Box
	International Forum for Women in Dairying
View From The Top
	Bob Crain, New Holland

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