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 October 2004


Volume 42
Number 8

Customers Play Key Role In Shaping New Harvest Systems
Customers Share Golden Experiences With Gold Key Program
Early Evaluation Critical To Enhanced Product Quality
John Deere Delivers The New Superpowers of Harvesting
John Deere Pumps Up The Volume On New Product Rollout
Product Of The Year Runners-Up
  Overview of the 2004 Product of the Year runners-up
New Media Marketing
Information You Want, When You Need It
  Technology helps companies tailor marketing messages to meet customer needs
The Tangible Presence of Virtual Agribusiness
  Virtual business systems offer benefits for clients and employees
Market Research
Defining The Rural Lifestyle Group
  Katz Dimensions takes a closer look at an untapped segment
Market Research, One Sale at a Time
  Doane Marketing Research and Nterline work to capture real-time priciing data
Departments
Thinking Outside the Box
  Cenex's "Helpful" Campaign
View From the Top
  Neil Stapensea, The Stoller Group
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