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		January/February 2005 Volume 43 Number 1

Border Crossing
	Understanding differences is key to North American marketing
Features
The Consumer Rules
	Ninth annual Farm Journal Forum examines current state of agriculture
Going Beyond Commodity Production
	NCGA prepares farmers for value-added agriculture
Bright Outlook For The New Year
	A look at the top events of 2004 and what's in store for 2005
Relationship Marketing
Putting An Experienced Face On Selling
	Direct Contact Inc. helps companies reach further into the field
Stores-On-Wheels A Marketing 'Hole-In-One'
	Lesco takes its turf products directly to the tee
Canadian Update
Horse Racing Challenges Entertainment Offerings
	2004 CAMA Best of Show - Consumer Directed
Makeover Brings Major Kudos For Crusty Canine
	2004 CAMA Best of Show - Advertising
Stephen Cipes Named 2004 CAMA Agri-Marketer of the Year
Strategic Use of PR Yields Success For Cargill Unit
	2004 CAMA Best of Show - Public Relations
UFA Shows Customers 'There Is A Future Out Here'
	2004 CAMA Best of Show - Campaign
Departments
Sales/Marketing Insights
	Relationship Management: Planning Vs. Persuading
Thinking Outside The Box
	Canadian Groups Pool Resources
View From The Top
	Dr. Scott Fleetwood of Nitragin Inc.

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