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		April 2005 Volume 43 Number 3

Features
Don't Miss Out
	CropLife Ambassador Network shares agricultural knowledge with future generations of consumers
Mosaic Digs Up New Information To Refresh Soil Fertility Message
	New study determines the impact of fertility on farmland prices
Best of NAMA
Industry Peers Judge The Best Of The Best
Trade Show Exhibitors
Best of Show - Advertising
	Merial's IGENITY DNA testing service ad campaign
Best of Show - Public Relations
	West Central Cooperative's annual report
Best of Show - Specialty
	Pfizer Animal health's Strongid C 2X "Notes" ad campaign
Ag Careers/Universities
Diversity In Agriculture
	Developing a diverse workforce and employee pipeline for agriculture
Mapping Successful Careers
	Two industry professionals tell of winding career paths in agriculture
NAMA Offers 'ViVO' Experience For UF Students
	2004 Student NAMA competition winner describes victorious event
Departments
Print Perspective
	Local Focus Stands Test Of Time For Lee Agri-Media
Sales/Marketing Insights
	Graduate Management Degrees
Thinking Outside The Box
	USDA Rural Development Campaign
View From The Top
	Matt Comer, Gowan Company

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