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		May 2005 Volume 43 Number 4 Supplement: NAMA's Agribusiness Leader of the Year

Market Research Update
Country Living Lifestyle: Worthy Of Attention
	Study validates agriculture's rural lifestyle market segment
To Market, To Market
	NatureWorks LLC uses research to launch corn-based packaging
NAMA Marketer of the Year
Turner's Vision Creates New Insecticide Use Category
	Innovaton proves successful for Rick Turner and corn producers
Agency Update
Numerous Issues Weigh On Minds Of Agencies, Clients
	Executives of agriculture's top five agencies talk about today's issues
The Beginning Of A Client-Agency Relationship
	Agencies and clients reveal the many ways to begin a successful partnership
Departments
Sales/Marketing Insights
	Importance of Asking Questions
Thinking Outside The Box
	Food Forethought Foundation AGtivist Program
View From The Top
	Kevin Hammill, Valent U.S.A. Corporation

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