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		June 2005 Volume 43 Number 5

Creating Florida's Media Powerhouse
	Southeast AgNet reverses typical role with acquisition of Citrus Industry Magazine
Innovation + Experience
	Farm Journal Media makes significant purchase of "U.S. Farm Report"
NAFB Under New, Experienced Leadership
	Gene Millard, executive director of NAFB, disucsses changes and challenges in farm broadcasting
Rural Lifestyle Markets
Capturing A Piece Of The Rural Lifestyle Pie
	Marketers show how they are reaching out to and serving rural living customers
Country Living Enthusiasts: Active, Connected Consumers
	Part two on a study of the rural lifestyle market segment
Getting Inside The Rural Enthsiast's Home
	Publications and broadcast geared to ruralpolitans discuss their unique offerings
Direct/Relationship Marketing
CRM -- R Stands For Relationship
	Beck Ag Com and AgCall partner to bring more custom solutions to marketers
The All New, The Tried-And-True
	Highlights of two direct mail/response campaigns that get results
Departments
Print Perspectives
	Agriculture Media Summit Preview
Sales/Marketing Insights
	Pulling The Levers To Improve Profitability
Thinking Outside The Box
	Monsanto Yield Rally
View From The Top
	John Kinzenbaw, KINZE Manufacturing Inc.

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