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		November/December 2005 Volume 43 Number 9

NAFB Convention
NAFB and Me: Raising Our 'Altitude'
Our Accomplishments in 2005
Passing the Gavel
	Positioned for the Future
PBS Takes California TV Series National — America's Heartland to Showcase Rural Entrepreneurialism
RFD-TV, Brazilian TV Network Form Joint Venture to Share Agricultural Programming
Rolling Past 60 — NAFB Continues to Accelerate
Rural Lifestyle TV Program Debuts
Rural Lifestylers Surveyed for Communication Trends
Trade Talk Guide
Departments
Sales/Marketing Insights
	Documentation is the Difference
Thinking Outside the Box
	Project EverGreen: Generating Millions of Consumer Impressions Without Spending Millions of Dollars
View From the Top
	W.K. Kellogg Foundation's Efforts to Improve Rural U.S.
Word of Mouth Marketing
	Measuring Word of Mouth Marketing

Agriculture Helping Agriculture

Agricultural Organization Helps Industry Recover from Hurricanes

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