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		January/February 2007 Volume 45 Number 1

Direct/Relationship Marketing
Pioneer's GrowingPoint Program Provides A Special Value-Add
Take Your Farmer Prospects On A "Virtual Tour"
Canadian Update
Listing of Winners
Best of CAMA 2006
Best of Show: The Toughest Thing In Pink
Jerry Bigam Named CAMA Agri-Marketer of the Year
News From Ontario
Cover Story
Great Plains Manufacturing Inc.: Product Innovation Drives This Company's Success
Departments
Agency News
Association News
At Closing
For Openers
	What's in a Title?
Marketers News
Media News
Features
Agri-Marketers Update
	Is Organic Food Really Healthier?
Producer Dialogue
	Corn, Soybean Producers Are Optimistic Going Into 2007
Sales and Marketing Insights from Purdue University
	Do Farmers Care About Service Quality?
The Scoop on Recruiting
	The Art of Interviewing
Thinking Outside the Box
	Marketing One of the World's Oldest Crops
View From the Top: DuPont
	Initiatives for the New Ag Era

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