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		March 2007 Volume 45 Number 2

Focus on the Rural Lifestyle Market
An Enormous and Diverse Market
Dealers Change to Succeed
Successes in Serving this Segment
Thinking Outside the Box
	Cabela's: Targeting the Rural Lifestylers Nets Growth Since 1961
Cover Story
Rabobank: Taking the Country by Storm
Focus on Marketing to Dairy Producers
Marketers Review New Products, Services for Today's Dairy
Departments
Agency News
Association News
At Closing News
For Openers
Marketers News
Media News

CAMA Update
	News from Quebec
The Scoop on Recruiting: On Boarding
View From the Top: Burrus Hybrids
	Independent Seed Companies' Role
Word of Mouth Marketing
	Measuring the Impact of Word of Mouth Marketing

Sales and Marketing Insights from Purdue University
	Service Calls: The Value of Non-Selling Activity

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