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March 2007
Volume 45
Number 2
Focus on the Rural Lifestyle Market
An Enormous and Diverse Market
Dealers Change to Succeed
Successes in Serving this Segment
Thinking Outside the Box
Cabela's: Targeting the Rural Lifestylers Nets Growth Since 1961
Cover Story
Rabobank: Taking the Country by Storm
Focus on Marketing to Dairy Producers
Marketers Review New Products, Services for Today's Dairy
Departments
Agency News
Association News
At Closing News
For Openers
Marketers News
Media News
CAMA Update
News from Quebec
The Scoop on Recruiting: On Boarding
View From the Top: Burrus Hybrids
Independent Seed Companies' Role
Word of Mouth Marketing
Measuring the Impact of Word of Mouth Marketing
Sales and Marketing Insights from Purdue University
Service Calls: The Value of Non-Selling Activity
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