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		May 2007 Volume 45 Number 4

Departments
Agency News
Association News
At Closing
For Openers
Marketing News
Media News
Marketing Communications Agency Update
Marketers Report on Their Expectations and Measures of Agency Success
Optimizing Agency Relationships
Updates From Agency Leaders
Focus on: Market Research
Beef Producers Go to College
New Study Offers Insights into Horse Owners
Ten Tips to Make Life Easier

Agri-Marketer's Update
	New Fuel Standard's Impact
Customer's View
	Demand for Ethanol is Revolutionizing Ag Practices
The Scoop on Recruiting
	A New Career
View From the Top: Golden Harvest Seeds Inc.

Agri-Marketer's Update
	RFD-TV Goes Commercial; Opens Theatre
CAMA Update
	News from Saskatchewan
Sales and Marketing Insights from Purdue University
	Managing Your Second Season
Word of Mouth Marketing
	Extending Your Marketing Reach Through Peer Influence

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