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June 15, 2020

In the News

The next issue of Agri Marketing will feature a Salute to AAEA--The Ag Communications Network on its 100th anniversary! To schedule your ad, contact Audrey Evans at 515-954-8589; AudreyE@AgriMarketing.com. Congratulations to the Ag Editors!






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Leaders Lead

Farmers have spoken via recent research studies conducted in May 2020, and they expect to attend the upcoming Farm Progress Show and Husker Harvest Days similar to past events. As states across the Midwest and nation open businesses and additional public services and COVID-19 effects diminish, farmers and exhibitors know what moves their businesses ahead, and these two events draw the industry together unlike any other events.

Beyond the glitter, Farm Progress Show and Husker Harvest Days set the pace for world class farm events and exhibitors know the return on investment these venues consistently deliver. You get one-on-one access to producers with the most desirable demographic profiles at our shows. Plus, your opportunities to target producer segments with identification and additional promotional programs give you revved-up brand impact other events cannot deliver on the scale of our shows.
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WEEKLY COMMODITY HIGHLIGHTS

Nearby
Futures
Weekly
Change
Friday's
Close
Year
Ago
Corn-0.01253.30004.3000
Soybeans+0.03508.71258.7800
Wheat-0.13255.02005.2625
Cattle-0.8595.33105.20
Hogs-2.2551.6884.38
Cotton-1.9559.8466.57
Milk+0.5420.4216.32
Crude Oil-3.2036.6051.37
Grain and soybean futures were mostly lower on the week, with wheat, cotton and rice among the biggest losers. Traders in corn and soybeans were cautious, with generally strong crop expectations offset by heat and dryness for much of the Corn Belt in the extended forecast. More Chinese buying was supportive for soybeans. USDA's monthly Supply and Demand report was largely a non-factor for the market, with only modest changes for corn and soybeans. The report reaffirmed the long-term bearish prospects for corn, while soybean supplies are tighter, making the market vulnerable in the event of a short crop. USDA's report was bearish for wheat due to a large increase in projected world wheat ending stocks, and the wheat prices were also pressured by the winter wheat harvest this week. Cotton futures were lower, pressured by renewed concerns about the global economy due to signs of a surge in coronavirus cases across the U.S. South and West, and lackluster export demand. Rice futures were down sharply, particularly in nearby July. Crude oil futures were also down sharply on the week on the renewed concerns about the economy, as well as a U.S. supply glut.

Economic concerns and the pandemic also weighed on livestock prices. Live cattle futures slipped to their lowest levels in five weeks, coming under pressure from weaker cash cattle trade, amid ample supplies of heavyweight cattle and a continued retreat in wholesale beef prices. Feeder cattle futures also retreated this week as the live cattle market weakness spurred demand worries. Lean hog futures edged lower as front-end contracts remained under pressure from ample supplies of heavyweight hogs and falling wholesale pork prices. Most-active July futures posted their lowest weekly close in two months. Deferred contracts pushed to five-week highs at one point, but finished slightly lower on the week.

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