 |
| CLICK HERE TO VIEW CURRENT ISSUE |
 |
| Best of NAMA 2026 |
|
 |
|
FARM JOURNAL LAUNCHES MILK AS THE HIGH-END DAIRY PLATFORM
Jan. 8, 2016
Source: Farm Journal media news release
Farm Journal Media announced today the launch of MILK, a new suite of media products for the top-tier market of 500-plus milk cow operations and the only brand meeting the information needs of this growing segment. The MILK platform launches a robust website and eNewsletter this month followed by an upscale print MILK magazine in April as well as regularly scheduled MILK television and radio segments on Farm Journal broadcast properties.
In addition, Farm Journal's Dairy Elite Producer Business Conference becomes the MILK Business Conference, continuing to serve the largest operations and broadening to cover other aspects of the dairy market channel.
"The dairy sector is changing quickly and this progressive, innovative market segment is currently unserved," said Cliff Becker, Vice President of Farm Journal Media's Livestock Division. "In just two years, we've seen almost 13,000 dairy operations leave the market even though the number of cows has stayed about the same.
Today, more than 70% of U.S. milk production is in the hands of the 500-plus cow dairies. Not only has production shifted, but industry integration allows for additional opportunities across the dairy continuum."
The launch of the MILK platform comes on the heels of Farm Journal's acquisition of Vance Publishing's assets. As part of an overall strategy, MILK replaces the Farm Journal Dairy Today franchise to join and strengthen Vance's Dairy Herd Management portfolio.
Combined, MILK and Dairy Herd Management provide unparalleled reach and frequency opportunities in the dairy marketplace while reaching those who produce more than 90% of U.S. milk. These large-and growing-dairy operations have unique, burgeoning information needs.
"The MILK lineup of products will arm the nation's largest dairies with actionable, sophisticated information for their complex operations," explained Jim Dickrell, Dairy Editorial Director. "We understand what it takes to run a successful, sustainable large dairy in a rapidly changing industry-and we will make sure we deliver targeted content at the right time."
|
|
|
|
|
