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AGROFRESH SOLUTIONS SELECTS BADER RUTTER AS ITS MARKETING COMMUNICATIONS AGENCY
Feb. 18, 2016
Source: AgroFresh news release
Bader Rutter is now the marketing communications agency for Philadelphia-based AgroFresh Solutions, a global leader in technologies enhancing freshness and quality of produce. Bader Rutter provides support to AgroFresh through brand strategy, public relations, communications planning, and tradeshow and sales support.
"Bader Rutter's fully integrated capabilities, combined with its strategic experience in food and agriculture, made this an ideal match," said AgroFresh CEO Thomas Macphee. "Through this relationship, we expect to further develop and grow our portfolio of value-enhancing technologies for the produce industry."
AgroFresh quality management systems are designed to benefit growers, packers, retailers and consumers alike. The company's flagship product is SmartFresh™ Technology, proven to protect fruit quality during storage and transport. AgroFresh also markets Harvista™ Technology, a pre-harvest management tool to enhance fruit quality and orchard operations, and RipeLock™ Technology, which controls banana ripening to maintain freshness from harvest to home.
"AgroFresh is well positioned to help the food industry meet growing demands with systems that deliver the highest quality produce to market," said Bader Rutter CEO Greg Nickerson. "We are proud to support their continued brand growth and their mission to enhance fruit quality and reduce food waste."
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