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ITERIS, BAYER TO PROVIDE DIGITAL FARMING PLATFORM
Feb. 18, 2016
Source: Iteris news release
Iteris Inc. (NASDAQ: ITI) has entered into an agreement with Bayer to provide timely, high-resolution atmospheric and land surface information through ClearAg application programming interfaces (APIs).
Powered by ClearAg Weather and Soil APIs, Bayer's agricultural division - Crop Science - will deliver useful insights for how agronomy, product performance benefits and farm management practices can improve crop efficiency and farm business results. The insights gained from using ClearAg APIs in conjunction with field data collection and expert crop knowledge will support Bayer's delivery of their global digital farming tools.
"We look forward to assisting Bayer as they launch a next-generation digital farming platform that empowers growers - large and small - with access to key analytical information for data-driven decisions that improve productivity," said Tom Blair, senior vice president of Performance Analytics at Iteris. "Our premium atmospheric and land surface information complements Bayer's strengths in agronomy and crop protection. The power of ClearAg, when combined with Bayer's expertise, will translate into a robust combination of decision support services for growers throughout the world."
"As an innovative leader in the agriculture industry, we value an environment of collaboration and work with external partners to deliver leading farming solutions to our customers," said Tobias Menne, Head of Digital Farming at Bayer. "This partnership with Iteris will enable us to further leverage our global expertise to deliver best-in-class digital farming services to our customers."
ClearAg is a decision support application for precision farming built upon the ClearAg EMPower adaptive forecasting engine, an advanced learning platform for agriculture. As new information becomes available, the ClearAg system adapts to provide the most accurate, location-based information available on a worldwide basis. ClearAg patented technologies combine global, multi-sensor weather analyses, ensemble-based weather forecasting, customized soil modeling, and a staff of expert meteorologists and data science experts to create accurate, science-based environmental information. ClearAg leverages Iteris' precision weather and global soil content with the power of agronomic models to solve complex agricultural challenges.
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