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 Jul. 8, 2016 Source: Ag Relations Council (ARC) news release Winners of the Agricultural Relations Council (ARC) 2016 Golden ARC Awards Contest were announced June 24 at the organization's annual professional development meeting in St. Paul, Minnesota. Recipients of this year's 28 Golden ARC Awards and 18 Merit Awards join an elite group of highly-respected leaders in agricultural public relations in the elite awards program. For the fifth straight year the Golden ARC de Excellence Award was awarded. The 2016 winner was The Beef Checkoff for the entry entitled "World Health Organization Reviews Red Meat and Cancer Risk." This year's selected entry was from the Campaigns Division, Issues Management. The National Cattleman's Beef Association, a contractor to the Beef Checkoff, and Ketchum Public Relations also won a Golden ARC award for the entry. On the client side, the South Dakota Soybean Research and Promotion Council received the largest quantity of Golden ARC Awards winning five Golden ARC Awards, recognizing work submitted by their agency, FLM+. In fact, FLM+ won the most awards of the night with ten total, including five Golden ARC Awards and five merits. The agency, broadhead., received for the most Golden ARC Awards with seven, capturing a total of nine trophies on behalf of clients The Mosaic Company, Cargill, USDA APHIS and Boehringer Ingelheim Vetmedica, Inc. Look East took home four Golden ARC Awards and one merit for their work on behalf of the Coalition for Sustainable Egg Supply, the Center for Food Integrity, National Pork Board, National Pork Producers, Iowa Pork Board and the Greater Kansas Racing Alliance. Two agencies tied for three awards each, including one Golden ARC Award and two merits. Bringing home the honors were AdFarm and G&S Business Communications. California FFA and Elanco Animal Health were represented by AdFarm; while G&S Communications accepted their recognition on behalf of Syngenta. Other award winners were Osborn Barr, Lessing Flynn, Filament Marketing, Charleston׀Orwig, Karwoski & Courage Public Relations, G&S Business Communications, David & Associates, Woodruff Sweitzer and the American Farm Bureau Federation. "The quality of this year's entries again surpassed previous years' submissions, and judges provided valuable comments and critiques for each submission to enable entrants to continue to improve their craft," said Kristy Mach, contest manager. "The Golden ARC Awards Contest is the only award competition directed to agricultural marketing communications professionals that is not judged by our peers in agriculture. The competition is judged by public relations professionals who are not directly or indirectly linked to the entries." This year's competition was judged by members of the Sunshine District Public Relations Society of America. "The judges focused on a number of objectives including audience analysis, creativity, execution and campaign results, especially measurability," continued Mach. Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The 46 categories reflect the broad scope of contemporary public relations activities. The format and requirements for the Golden ARC awards are similar to other leading public relations awards programs, based on best practices for public relations campaigns and tactics. More information is available at the ARC website, www.agrelationscouncil.org. To view the complete list of winners click here. Tweet |
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