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BRIGHTON AGENCY ADDS DIRECTOR OF INTEGRATED MEDIA
Aug. 30, 2016
Source: Brighton Agency news release
Brighton Agency is excited to announce that Kristin Rohlfing, a veteran integrated media strategist and planner, has joined the agency as its Director of Integrated Media.
Kristin comes to Brighton from Starcom Worldwide in Chicago, where she was vice president and media director for experience planning and, most recently, led the Oscar Mayer business unit within the Kraft Heinz team. Her work there included strategic plan development and experience planning, as well as account and client relationship management. In her role, she was accountable for integrating media strategy, data, innovation and measurement within the broader integrated marketing communications process.
Kristin will support Brighton's clients in coordination with the agency's Strategy and Insights, Brand Builder and Engagement teams, serving as the day-to-day leader for all digital media initiatives.
"Kristin's considerable experience as a digital media strategist is a perfect fit for our experienced, industry-leading media team at Brighton," said Tina VonderHaar, Brighton's president and CEO. "She brings a significant depth of knowledge of the rapidly evolving digital landscape and a track record of results that will further enhance Brighton's ability to provide insightful, impactful media solutions for our clients."
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