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FARM JOURNAL ANNOUNCES ONESOURCE SALES ACTIVATION PLATFORM WITH $100,000 DONATION TO CROPLIFE FOUNDATION
Sep. 15, 2016
Source: Farm Journal news release
Farm Journal will kick off a new channel strategy called the Farm Journal OneSource Sales Activation Platform at CropLife America's (CLA) annual meeting in New Orleans Sept. 25-28, 2016.
"OneSource is a proven and turnkey 'push-pull' multimedia platform designed to help move product into the channel and then into end-users' hands with speed, efficiency and accountability," stated Farm Journal CEO Andy Weber. "This is designed to satisfy a number of seller objectives, from annual bundling programs to rapidly deployed tactical programs, that stimulate quarterly sales.
We've done a number of these 'one-offs' very successfully, but now the OneSource program templates and formalizes this approach."
To kick off the OneSource program, Farm Journal chose the annual CLA meeting because of its obvious importance in crop inputs and will donate a $100,000 multimedia OneSource program as an auction item for CLA's annual Foundation auction. The $100,000 value is to be recognized at the winning bidder's existing pricing with Farm Journal.
"Well, this is the largest single auction item we've ever had," said CLA CEO, Jay Vroom. "While we thank Farm Journal for its generous donation, we truly see the value of OneSource for our members and for the channel overall."
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