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Oct. 13, 2016 Source: Farm Journal Media news release Readers of the October issue of Producer Retailer magazine will see a fully reimagined brand designed to meet the information demands of today's retailers. Leading up to its 30-year anniversary, the brand delivers on a new positioning statement "For the Savvy Professional" through a modern designed magazine and digital look and feel. "We are produce," said Pamela Riemenschneider, Editor of Produce Retailer since 2009. "That's our mission and promise. This is a magazine that reflects a commitment to growing the category's dollar share in retail, and of course, it's about the people. So in each issue, we're telling stories about how leading-edge retailers are bringing customer-focused innovation into their stores." The October issue celebrates the magazine's retailer of the year, Paul Kneeland, Vice President of Fresh Marketing for bfresh, a division of Ahold Delhaize. "The bfresh stores have amazing energy, and so does Paul," Riemenschneider said, noting he was the perfect personality to coincide with the Produce Retailer brand relaunch. "In the produce space, the retailer sets the tone," said Greg Johnson, Editor of The Packer and Editorial Director of Produce Retailer. "It's the retailer who has to connect the demanding and shifting tastes of the consumer with the right products, creative displays, unique packaging, in-depth product information and more. As we look across the produce publishing landscape, we see a real need to meet these produce professionals' information needs in a fresh, unique way." Accompanying the new publication are a redesigned website and eNewsletter. Both digital products feature responsive design for easy viewing on tablets and mobile devices. The circulation of Produce Retailer has also been analyzed and refocused to reach a concentrated list of the most influential producer buyers, and it's the only publication in the fresh produce industry focused on this segment with an audited audience. "This re-launch of Produce Retailer is the first of several steps aimed at boosting our lead and commitment to produce industry news and business information," said Shannon Shuman, Vice President and Publisher of Produce. "Closely linked with The Packer, this Produce Retailer rebranding communicates our dedication to speaking to the very top of the market with important useful content that drives the success of produce. It's very exciting, and there's a lot more to come." The Packer, Produce Retailer and the RedBook comprise the Produce Division of Farm Journal Media, who acquired these properties from Vance Publishing in December 2015. Tweet |
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