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Best of NAMA 2025












TROY LONG JOINS FLM+, ADDS SIOUX FALLS SO. DAKOTA OUTPOST
Source: FLM+ news release

FLM+, a hybrid strategic consulting, marketing and communications company, announces the opening of an operating location in Sioux Falls, S.D., to help serve the company's growing list of checkoff and ag retail clients, including the South Dakota Soybean Research and Promotion Council.

"A key focus for FLM+ has been and continues to be partnering for success with many of the country's leading checkoff and ag retail organizations. Adding this Sioux Falls operating location will enable our team to be better positioned to serve this geographical region of the U.S.," says Rob McClelland, FLM+ president/CEO. "We are excited to welcome Troy to our team and, in particular, to our results-driven Hungry for Truth initiative for the South Dakota soybean checkoff."

Industry veteran Troy Long brings his 20+ years of leadership, strategic planning, communication and account management experience to FLM+ and will lead the Sioux Falls FLM+ team as account supervisor. Raised on a South Dakota crop and livestock farm, Long graduated from South Dakota State University with a B.S. in ag journalism with a marketing influence.

Long held multiple leadership positions, including president, over his 20 years with VistaComm, LLC, a Sioux Falls-based precision marketing firm specializing in agribusiness. He and his wife and two young sons reside in Sioux Falls.


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