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BIG REACH NETWORK ANNOUNCES DIGITAL PARTNERSHIP WITH FARM MARKET ID
Apr. 17, 2017
Source: Big Reach Network news release
Big Reach Network (BRN) has signed an exclusive agreement with Farm Market iD (FMID) for the execution of targeted digital advertising campaigns that leverage FMID's leading database of detailed crop and livestock data. Over 1.8 million producer records, with 160 demo codes and 1.2 million email addresses will be continuously matched to current online data for agri-marketers' advertising to farmers' desktop, tablet and mobile devices across the Web.
"We are extremely pleased to offer this best-in-class proprietary demographic data for our ag clients" reports Bob Schenck, president of BRN. "Coupled with our hyper-local geo targeting to over 80,000 white-listed websites, advertisers select FMID demo segments for precise ad delivery by crop, acreage, animal species, herd size and numerous other demographic options. With this partnership, advertisers are not limited to going to ag sites to reach customers as the FMID data will allow more precise targeting wherever the farmer travels online - helping your brand stand out from potential competitors."
Steve Rao, CEO of Farm Market iD, sees additional value in the partnership. "With the BRN technology platform and partnership, we can extend the reach of ag clients now to include online and mobile destinations with the same highly accurate, targeted and detailed data that Farm Market iD has been providing for years. Clients can fully integrate online and offline in their marketing and communication strategies to maximize efficacy and ROI. We are excited to join forces with Big Reach Network."
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