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RICHARD CARLSON JOINS SELECT SIRES AS BEEF MANAGER
Source: Select Sires news release

Select Sires GenerVations is pleased to announce the hiring of Richard Carlson as beef manager. Carlson will be responsible for leading the Select Sires GenerVations beef program, including development of the beef sire lineup, representative sales force, as well as marketing and sales.

"Richard Carlson has a long history in the A.I. industry and the ability to build a strong, independent contractor force to service the needs of cattlemen across Canada," states Willie Altenburg, Select Sires beef development advisor. "He knows how to make commercial A.I. synchronization programs work and will help the sales force implement them. I know he looks forward to building a strong team of beef sales representatives for Select Sires GenerVations."

"I am very pleased and excited to join the Select Sires GenerVations team and look forward to working with producers in the livestock community. I am looking forward to building a beef sales team that will be able to provide our customers top-quality products and A.I. service," says Carlson.

Bill Young, general manager of Select Sires GenerVations noted, "We are excited to have Richard join our team. His passion, dedication and knowledge of the beef industry in Canada are second to none. We are looking forward to having Richard lead our team to serve the beef industry in Canada."

Based in Kemptville, Ontario, Select Sires GenerVations is Canada's fastest growing A.I. organization. It provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying livestock breeders with the best genetics available at a reasonable price.


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