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Farm Equipment magazine reports:

Following a corporate restructuring, Farm King has named Tricia Willems as the new director of sales for Farm King. Willems has been with the organization for over 25 years, holding such positions as invoicing, inventory control and inside sales. In her current role as inside sales manager she was responsible for developing and managing the Farm King sales team at the head office in Winnipeg, Man.

"Throughout the years Tricia has been involved in nearly every aspect of the Farm King division. She has extensive knowledge of the dealer network and the product line, as well as experience in production and sales planning, inventory management and program management," says Dmitry Lyubmiov, president of Buhler Industries, which owns the Farm King brand.

Willems will work closely with the Farm King Territory Managers in developing sales plans and strategies to enhance the dealer relationship with Farm King and increase dealer profitability.

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