BAYER AND LUKE BRYAN ANNOUNCE "HERE'S TO THE FARMER CAMPAIGN"
Sep. 13, 2017
Source: Bayer news release
Country music superstar Luke Bryan is no stranger to celebrating America's hard-working farmers. At this year's Bayer Presents Luke Bryan Farm Tour, tour sponsor Bayer will join him in toasting U.S. farmers with its Here's To The Farmer campaign.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/77126511-bayer-luke-bryan-heres-to-the-farmer-campaign-tour/
"I come from a farming background so I understand the hard work and passion it takes for farmers to feed America and feed the world," Bryan said. "That's why I'm proud to join my friends at Bayer in thanking farmers for everything they do by saying, 'Here's To The Farmer.' "
Bryan, the son of a peanut farmer from Georgia, launched his annual Farm Tour in 2009 as a way to highlight and celebrate the contributions of America's farmers. Bayer, a world leader in innovation and agriculture, is the title sponsor of the tour for the third consecutive year and will highlight its Here's To The Farmer campaign which asks fans to share #HeresToTheFarmer online to show their gratitude to America's farmers. For every share, Bayer will donate a meal* to someone in need through Feeding America®.
"Last year, Bayer and Luke donated 500,000 meals. With the help of Luke's fans across the country sharing #HeresToTheFarmer, I know we'll be able to reach our new goal of donating 1 million meals to fight hunger right here in America," said Ray Kerins, Senior Vice President of Corporate Affairs for Bayer.
Bayer's Here's To The Farmer campaign will also help tackle hunger locally by donating more than $10,000 to area food banks, and by honoring a local farmer on stage with Bryan at each location.
"America's farmers work tremendously hard to give all of us safe, affordable and nutritious food. What better way to show our appreciation to them than by providing some great country music and raising a glass with Luke Bryan to say, 'Here's To The Farmer,' " Kerins said.
To learn more about Bayer's Here's To The Farmer campaign visit www.herestothefarmer.com.
Dates and locations for the tour include:
September 28...Lincoln, Nebraska...Benes Farm
September 29...Baldwin City, Kansas...Don-Ale Farms
September 30...Boone, Iowa...Ziel Farm
October 5...Fort Wayne, Indiana...Spangler Farms West
October 6...Edinburg, Illinois...Ayers Family Farm
October 7...Centralia, Missouri...Stowers Farm
For details on show locations and tickets, visit www.lukebryan.com/farmtour.
* $1 helps provide 11 meals secured by Feeding America on behalf of local member food banks. Bayer provided the financial equivalent of 1,000,000 meals in conjunction with the promotion from 09/21/2017 to 10/31/2017.