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Source: Agri Marketing magazine

Lillie Ann Morris received the Canadian Agri-Marketing Association's (CAMA) "Lifetime Achievement Award" at the group's 2017 Gala held in Regina, SK.

Morris is an advertising sales consultant for Farm Business Communication's magazine Le Bulletin des Agriculteurs.

She was raised in Kentucky and earned a degree in Home Economics Education. In 1976 she moved to Canada and started her career in agricultural advertising sales.

Her first employer was Public Press, which at the time, was owned by United Grain Growers. She was hired as an advertising sales consultant for Country Guide and Cattlemen based out of Toronto. In 1983, Lillie Ann was appointment manager of the Toronto office for Public Press. In 1994, she left Public Press (it was now called Farm Business Communications) and was a partner in a PR company focused on agriculture.

In 1997, she was hired as an independent advertising sales consultant with Top Crop Manager (formerly AIS Communications). Also in 1997, she was hired as an advertising sales consultant with Le Bulletin des Agriculteurs, a position she holds today.

Lillie Ann became a CAMA member in 1976 and was on the CAMA board by 1978. There were discussions in those early years to dissolve CAMA because of poor attendance and its poor financial situation. Lillie Ann's positive energy and "can do" attitude breathed new life into the group. She was instrumental in its early growth and by 1983 was the President. She was the first female to hold that CAMA position. In 1984 Lillie Ann worked on the first "Best of CAMA" awards program which is the premier annual CAMA event that is still going strong to this day.

She was awarded the CAMA Builder Award in 1991. Lillie Ann continues to support CAMA by attending as many CAMA events as possible.

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