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Source: Swanson Russell news release

Beef Quality Assurance (BQA) has selected Swanson Russell as its agency of record. BQA is sponsored by the Beef Checkoff Program and administered by the National Cattlemen's Beef Association (NCBA). The group aims to maximize consumer confidence in the acceptance of beef.

BQA's mission is to focus the producer's attention to daily production practices that influence the safety, wholesomeness, and quality of beef and beef products. This is accomplished through science, research and educational initiatives. Overall, BQA provides a training program that stresses best practices for cattle care and well-being. Swanson Russell will be providing full earned, owned, paid and shared services for BQA including creative, social media, media relations and digital strategy.

"We're thrilled to have the opportunity to partner with exceptional clients in our agriculture area of focus, and Beef Quality Assurance is no exception," said Karl Ploeger, account director at Swanson Russell. "Our account team is especially excited to partner with the NCBA, with Nebraska being a beef state; the important work and initiatives of BQA hit close to home."

Founded in 1962, Swanson Russell is a Nebraska-based agency with offices in Lincoln and Omaha. The full-service agency specializes in brand development, product launch and marketing communications. These offerings are rooted in Swanson Russell's Real Connection™ approach to identifying where brands and audiences meet. To learn more, visit

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