CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2026

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












AGRI-PULSE ANNOUNCES NEW EDITORIAL SERIES: THE BREEDING EDGE
Agri-Pulse reports:

The process of producing food, protecting the environment, and improving animal health is advancing at a seemingly breakneck pace.

These advancements are driven in part by new scientific discoveries, genetic research, data science, enhanced computational power, and the availability of new systems for precision breeding. You can learn about how all these exciting elements are rapidly coming together in the new seven-part editorial series, "The Breeding Edge," written by the Agri-Pulse editorial team.

"Animal and plant breeders are trying out a set of powerful new tools which have the potential to revolutionize agricultural practices and provide consumers with more healthy and safe food options," says Agri-Pulse Editor Sara Wyant.

"But few people truly understand how these new innovations can help farmers and ranchers and ultimately improve human health. And that's a big risk when you consider how some previous agricultural innovations have been accepted by consumers."

The first segment is available here and a new segment will be published for the next six weeks on www.Agri-Pulse.com.

"Through advancements in agriculture and the development of new crop varieties, plant breeders and farmers have historically strived to meet the needs of a growing population and to develop a safe, reliable and sustainable food supply," explained Andy LaVigne, President and CEO of The American Seed Trade Association.

"Ongoing innovation is critical as we continue to work to meet this challenge, while dealing with a changing climate and threats of new pests and diseases. In addition to being more efficient and economical, newer breeding methods hold tremendous potential for both public and commercial plant breeders in developed and developing countries, and can be used across all crops, including food, feed, fiber and fuel crops. To ensure the full potential of new and emerging breeding tools, it's critical that we have a policy environment, both domestically and internationally, that allows for, and encourages, continued innovation."

Sponsors include the American Seed Trade Association, Genus, Syngenta Seeds, National Pork Board, Monsanto, Dupont Pioneer, United Soybean Board, and National Corn Growers Association.

The complete series will be published in an eBook format and available on www.Agri-Pulse.com New innovations in agricultural technology will also be discussed at the Agri-Pulse Ag & Food Policy Summit, scheduled for March 21 in Washington, D.C. Registration information is available here.

About Agri-Pulse

Agri-Pulse is a trusted source in Washington, D.C., with the largest editorial team focused on food and farm policy coverage. The multimedia company provides a balanced perspective on a wide variety of issues including the farm bill, nutrition, trade, food safety, environment, biotechnology, organic, conservation and crop insurance. For more information about the company, go to www.agri-pulse.com.

For more information contact SCowherd@Agri-Pulse.com


Search News & Articles












Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement