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BADER RUTTER BEGINS WORK WITH ZORO TOOLS, INC.
May 23, 2018
Source: Bader Rutter news release
Bader Rutter has been named agency of record for Zoro, an online seller of industrial supplies and a subsidiary of W.W. Grainger.
Launched in May 2011 and headquartered in Buffalo Grove, Illinois, Zoro has grown from its initial 20 employees to a staff of more than 250, with revenue projected to hit more than $435 million. Specializing in tools and supplies for maintenance, repair and cleaning organizations, the e-commerce firm was a perfect cultural fit for Bader Rutter.
"We chose Bader Rutter because they think like we do," said Rocki Hunter, senior director of brand development at Zoro. "They weave analytics into everything they do, and that's how we operate; our mindset is to always optimize and find new solutions. They have a strong point of view, and as we continue to grow, having a partner who leads with conviction and attention to detail is important to us."
Bader Rutter, founded in 1974, is the largest full-service advertising and marketing agency in Wisconsin and remains independent and employee-owned. The agency's experience includes work in agriculture, technology, manufacturing, insurance and financial services, home and office furnishings and associations, and a client roster that includes Corteva Agriscience, Agriculture Division of DowDuPont; Zoetis; Kent Nutrition Group; Compeer Financial; The Standard; Sauder furniture; InEight; Case IH; Northwestern Mutual; ORBIS and more.
"We are excited for a partner like Zoro," said Greg Nickerson, chairman. "We have so much in common with their growth mindset and their employee culture. We welcome a partner that is focusing on the latest and greatest in amplifying e-commerce, because the work in that space is so innovative."
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