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Source: Osborn Barr news release

Osborn Barr (O+B | P), a full-service agency with offices in St. Louis, Kansas City and Nashville, will be partnering with the retail division of Nutrien Ltd. (Nutrien), the world's premier provider of crop inputs and services, to engage in significant rebranding and digital projects.

"O+B | P has an unmatched reputation for helping agriculture brands effectively tell their stories to rural audiences - all while driving results for their clients. We look forward to partnering with O+B | P to help with the exciting initiatives we have planned for the retail division of Nutrien," said Brent Smith, VP of Marketing.

In January 2018, Agrium and Potash Corporation of Saskatchewan Inc. (PotashCorp) merged to create Nutrien, a global retail distribution network that includes more than 1,500 farm retail centers across North and South America. With nearly 20,000 employees and operations and investments in 14 countries, the company is committed to providing products and services that help growers optimize crop yields and their returns.

"Nutrien is truly a leader in their sector, and it's a privilege to partner in their innovative approach, forward-thinking initiatives and determination to grow in a way that also translates into growth for their customers," said Rhonda Ries, president of O+B | P.

Nutrien is the latest addition to O+B | P's extensive list of clients, which includes Morton Buildings, Farm Credit, United Soybean Board, Monsanto, LinkedIn, Visit Central Florida and more. For more information, visit

About O+B | P

O+B | P is a marketing communications agency with a 30-year history of serving the agriculture and rural industry. With locations in St. Louis, Kansas City and Nashville, the combined company boasts an award-winning team serving clients in the agriculture, health care, education and tourism industries. The team of 150 is comprised of marketing professionals with broad experience developing and implementing strategic communications including digital, content, public relations, social, broadcast, creative and advertising. Learn more at and

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