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SALFORD GROUP SELECTS CHARLESTON|ORWIG AS ITS COMMUNICATIONS PARTNER
Jun. 15, 2018
Source: Charleston|Orwig news release
Salford Group, manufacturer of tillage, seeding and fertilizer application equipment and attachments, has selected Charleston|Orwig, Inc. as its marketing communications partner. Charleston|Orwig (C|O) will work with Salford Group on media buying and placement, digital marketing and public relations initiatives to grow awareness and help the company expand into current and new markets.
"We are very excited to work alongside C|O as we aim to strengthen awareness of our brand and increase the scope of our business," says David King, director of sales and marketing at Salford Group. "What really tipped the scales for C|O in our selection process was their demonstrated ability to provide consistent messaging around strategic thinking."
Charleston|Orwig will work with Salford Group to implement communications initiatives that will allow them to continue to expand into new markets, while maintaining their position as a leading provider of tillage, seeding and application equipment.
"Salford Group is committed to helping producers and ag retailers improve the economics of farming with the best technological improvements available for precision agriculture and soil health," says Marcy Tessmann, president and partner, Charleston|Orwig. "We look forward to working with Salford Group to help continue their growth and meet their unique communications and marketing needs."
Salford Group, headquartered in Ontario, with facilities in Iowa, Georgia, Manitoba and in Russia, is a global leader in the engineering and manufacturing of tillage, seeding, and precision application equipment. The company dedicates its ongoing innovation efforts to precision, durability and versatility in the field, while improving the economics of farming for producers worldwide. For more information, visit www.salfordgroup.com.
Charleston|Orwig, based in Hartland, Wisconsin, is a full-service communications firm, providing expertise across all communications disciplines to clients throughout the food system-from the farm to the table. For more information, visit charlestonorwig.com.
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