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BAYER'S HEAD OF R&D ON KEY TAKE AWAYS FROM WORLD AGRI-TECH INNOVATION SUMMIT
Mar. 29, 2019
Source: World Agri-Tech Innovation Summit interview with Bob Reiter, Head of R&D, Bayer Crop Science
A few key themes stood out for me and are worth reiterating:
• Any new ag product or service must deliver added value for the farmer, either directly or indirectly. Period.
• Data insights will continue to transform agriculture and lay the groundwork for every other technology advance...but we still have issues to work through. We must help farmers get more comfortable with data sharing and demonstrate that data from millions of acres will help them make better decisions than only their own data.
• We must continue to collectively advocate around the world for food and ag regulation that is science-based and adapts to the fast pace of change.
• As much as bigger companies like Bayer need the fresh ideas and entrepreneurial spirit coming out of startups, startups need bigger partners to overcome the "access to farmer" barrier.
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