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Source: news release, the fastest-growing marketplace for buyers and sellers of used farm equipment, reported April 2019 to be another record-breaking month for traffic. More than 1.3 million farmers and dealers viewed 6.5 million pages when searching for used equipment - a 38 percent increase in site traffic in just one year.

"The numbers speak for themselves," said Kevin Doyle, CEO of "We've grown our audience engagement exponentially by continuing to innovate and create the experience used equipment buyers want. This increase in traffic is delivering huge increases in exposure for our dealer partners. The net result is more farmers shopping equipment dealers' listings."

Research shows Machinery Pete is the most recognized name related to used farm equipment. In partnership with Farm Journal, the company's powerful multimedia strategy keeps the brand top-of- mind by influencing farmers with a variety of touchpoints, including radio, television, print and online. continues to see surges in site traffic and overall engagement as a result of providing the best marketplace experience for agricultural equipment and helping farmers find what they need, when they need it.

The company has increased its prominence in Google search results over time and ranks in the top organic positions for most of the search queries for used equipment. "With strong organic growth comes stronger brand awareness, which has resulted in more shoppers understanding that is a major destination for used equipment shopping," Doyle said.

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