Sep. 23, 2019
Source: Ram Agriculture Dealerships
Farm Market iD and Big Reach Network have been named to provide data and targeted digital marketing for Ram Agricultural Dealers. They will join the nine other AgPack Partners who provide the AgPack package available only through specially trained dealers who are part of the Ram Agricultural Dealer network.
"We are excited to be selected to help the local Ram Ag Dealers alert farmers and ranchers in their areas about the thousands of dollars in savings available to them when they purchase a new Ram Truck through a Ram Agriculture Dealer," noted Bob Schenck, president of Big Reach Network. "Each dealer will have a menu of options for hyper-local advertising including programmatic, social, email and direct mail campaigns."
"Using Farm Market iD's highly accurate, targeted and detailed data, Ram Ag Dealers will be able to fully integrate their online and offline offers in their local marketing efforts," says Steve Rao, CEO of Farm Market iD. "Additionally, we are also be able to overlay VIN truck data including make, model and year for the Ram Agriculture Dealers' direct marketing efforts allowing them to tailor their messaging to the farmers in the dealers' local area."
The Ram Agriculture Dealership designation enables Ram Dealers who have completed the specialized training to offer this exclusive AgPack package that provides a first ever return on a farmers truck investment," notes Pat Driscoll, president of Ram Agriculture Dealers. "Big Reach Network and Farm Market iD can help each of the Ram Agriculture Dealers in the network get the word out to the growers in their local area."
"It's especially important during this trying time in agriculture," adds Driscoll. "Last year the average redemption farmers received when they purchased a new Ram truck at one of Ram's elite Agricultural Dealership was $8,900, all for products they would have purchased for their farm operations anyway."
This truck industry exclusive AgPack Package includes a
*$2,500 rebate on any Titan® or Goodyear® farm tire product;
*25% off MSRP on Rhino Ag Products plus a gift card valued between $100-200;
*a $1,000 seed corn or $250 soybean seed rebate from NK Seed;
*1-year subscription to AgriEdge;
*a $1,000 credit towards AgroLiquid Crop Nutrition;
*$1,000 toward a new Reinke Irrigation system or $500 towards parts on any existing Reinke system;
*industry exclusive discounts on many Gallagher Livestock Products;
*up to $1,000 after purchase rebates on EBY trailers - stock, equipment, or grain;
*a $250 rebate on Knapheide upfit to the purchased Ram truck; and
*special financing from AgDirect®, powered by Farm Credit®, offering flexible payment terms to match a farm's income stream.
About Ram Agriculture Dealers:
Headquartered in New Era, MI, Ram Agriculture Dealerships have completed specialized training to serve agriculture's farm, ranch and grower operators. After completing their training, Ram Agriculture Dealers can then offer the exclusive Ram AgPack, a powerful package of farm and ranch management tools worth thousands of dollars. Currently there are 262 Ram Agriculture Dealers that have completed the training across the U.S. and farm operations that last year purchased a qualified new Ram truck redeemed an average of $8,900 in rebates or merchandise discounts.
About Big Reach Network:
Headquartered in Chicago, IL, Big Reach Network brings advertisers an opportunity to reach millions of potential customers easily, efficiently and effectively across a multitude of media channels. BRN Digital focuses exclusively on agriculture to deliver display, video, native content, connected TV and livestream audio advertising to crop growers and livestock producers across the Web beyond agricultural sites. Advertisers select their geo/demo targets, provide ad material or third-party ad tags, and have 100% transparency with online dashboard access for in-campaign optimization and analytic reports.
About Farm Market iD:
Headquartered just outside of Chicago in Westmont IL, Farm Market iD's database is compiled from more than 100 different sources. It includes many primary government sources which are then enhanced and confirmed with a variety of other consumer and business data sets. The completed file then goes through extensive quality assurance testing. Farm Market iD has been the standard bearer for detailed, accurate, fact-based information about the U.S. agriculture market for more than 40 years. The data and services FMID provide, including trend analyses and enhanced email marketing capabilities, are used in a wide variety of business applications ranging from advertising, research and promotion, as well as the development of marketing intelligence and sales strategies.