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METAFARMS ACQUIRES SWINE MANAGEMENT SERVICES
Source: MetaFarms news release

Burnsville, Minn. - MetaFarms, Inc., the information platform for agriculture, today announced it acquired Swine Management Services LLC (SMS) of Fremont, Nebraska to expand its services portfolio.

SMS is a leading independent swine consulting company founded in 2002 by Ron Ketchem and Mark Rix, based in Fremont, Nebraska, and serving producers across North America and Australia.

"With the addition of SMS and their experienced team, we're able to consolidate and enhance our benchmarking tools," said Chad Becker, chief executive officer, MetaFarms. "The addition of SMS' capabilities will give our customers the ability to better leverage the insights of our platform."

The SMS approach leverages data to help swine producers dig deeper into their production insight to gain a competitive advantage in the ever more complex world of swine production. The Swine Smart Sow Analysis System, for instance, helps swine producers make decisions based on 25 years of historical production insight.

"Ron and Mark built a successful business focused on gaining production insight and actionable recommendations based on detailed swine production data," said Becker. "The need for accurate, standardized, transparent production benchmarks are becoming more critical in the livestock production space and combined with MetaFarms product offerings, gives swine producers the best solutions in the market to support their business goals."

SMS will join the MetaFarms family and operate as a wholly-owned subsidiary, while continuing to provide all its current analytic and consulting solutions to the swine industry.

"The SMS team looks forward to partnering with the MetaFarms team to bring a new level of technological sophistication to managing swine data," said Ketchem. The partnership will allow us to continue to increase our focus on helping swine producers be more productive.

The transaction closed September 30, 2019. Current SMS customers will see no disruption to their existing services and will continue to receive world-class customer service from the SMS and MetaFarms teams. SMS will continue to operate from its headquarters in Fremont, Nebraska. Ron Ketchem will serve as general manager of SMS and Mark Rix will become director of operations for SMS.

"With more data being collected across all aspects of production and continued focus on health, nutrition, and animal wellbeing, we will continue to support SMS to ensure scalable, robust data platforms," said Becker. "We look forward to extending SMS insight to more producers in North America and worldwide, as well as expanding the focus of the insight to the entire swine production lifecycle."

About MetaFarms, Inc.

MetaFarms, Inc., founded in 2000, is the leading information platform for agriculture headquartered in Burnsville, Minnesota. The agtech company provides tools, benchmarking and services leveraging data to optimize production and maximize profitability in the livestock industry. With innovation and expertise, MetaFarms provides insights into the multi-level performance of production through a suite of customer-centric programs to translate complex data sets to meaningful metrics.

About Swine Management Services

Swine Management Services, LLC (SMS), headquartered in Fremont, Nebraska, is a consulting company that offers effective and informative management tools for swine producers. Founded in 2002, by Ron Ketchem and Mark Rix, SMS has become a leader in providing information solutions to the swine industry to enable producers to make better decisions, apply best production practices and increase efficiency. SMS offers services in the areas of farm benchmarking, breed to wean reporting, growing pig benchmarking, carcass and genetic evaluation, training programs and consulting.


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