National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2018
Member Directory












WHEN COVID-19 HITS - HOW A SMALL FOOD COMPANY FIGHTS BACK
Source: Just The Cheese news release

You may know Just the Cheese as the delicious, crunchy #1 Cheese snack on Amazon, but don't let that fool you - Just The Cheese is a small, family-owned company with deep roots in rural Wisconsin. Based in Reeseville (population ~500), Just the Cheese prides itself on helping support the economic base of the town and employing 250 residents.

Managing a rural workforce has always presented challenges, as potential employees usually live miles away, and struggle with spotty access to transportation. Just The Cheese addresses this by providing ride-share services to all employees to make sure they can get to work safely each day.

When the COVID-19 pandemic hit, Just the Cheese's workers were naturally concerned about coming to work but also relied on a steady paycheck. With employees scrambling in light of school closings and other major life disruptions, Just the Cheese has added flexibility to its production schedule, instituted added sanitization protocols, and above anything else, wants to make sure that its employees have a job to go to.

One of the ways they're doing that is by continuing to purchase milk from dairy farmers. "We're doing everything we can to support farmers who send us milk. Turning milk away essentially means those farmers have to dump their milk and lose that revenue." They're also striving to fulfill orders and keep up with spiking demand in a timely manner - as a one-of-a-kind, shelf-stable single-ingredient cheese bar, people are ordering more for fear that items will run out as the pandemic continues. And despite the surging demand for their cheese products, Just the Cheese has not -- and will not - raise their prices.

"Everyone here is relieved that they have a job and are proud to make sure our customers have cheese to eat, and to help our local farmers by making sure they have a buyer for their milk," says David Scharfman, Owner & General Manager of Just the Cheese. "Uncertainty is stressful for everyone, so our job is to manage that uncertainty as best we can for our team."

Just the Cheese is striving to run at full capacity and thanks to efforts of the team have been able to do so-it just shipped 20 pallets of product to Amazon last week. The company is also sending any excess product to food banks and hospitals, where a shelf-stable cheese snack is welcome.

Internally, in addition to adding more sanitization procedures to their already rigorous cleanliness protocol, they have instituted policies to reduce the likelihood of infection, such as:
No more visitors to the plant
No retail sales at the factory
Working remotely where/when possible

Just the Cheese - just like the Engine that Could. . . don't expect this snack to run out anytime soon.


Search News & Articles













Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © 2020, Henderson Communications LLC. | User Agreement