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FARM JOURNAL FIELD DAYS LAUNCHES MASSIVE MARKETING CAMPAIGN, GUARANTEES 50,000 PRODUCER REGISTRATIONS
Source: Farm Journal news release

Lenexa, Kan. - Farm Journal announced today that it is launching an intensive omnimedia and fully integrated promotion and content marketing campaign to promote attendance for its new Farm Journal Field Days and New American Farm Show experience. The unparalleled campaign is the base of Farm Journal's promise to register at least 50,000 high-quality farmers and ranchers for the August 25-27 show and to continue to build attendance for Farm Journal Field Days' content in the months following.

"We are deploying virtually all of our assets that include more than 50 million monthly touchpoints plus robust social media platforms," said Andy Weber, Farm Journal CEO. "Our goal is to make sure every significant farmer and rancher in the U.S. are completely aware of the breadth of content we're offering and have the chance to register and then attend Farm Journal Field Days when it's live."

Elements of the campaign that share the depth and value of the program include an extensive suite of tools including data-driven marketing via telemarketing, email, mobile, social media and direct mail plus print, television and radio. In addition, content marketing will further support the overall effort to meet top interests identified by farmers and ranchers through research and our ongoing engagement feedback loop.

"The rapid acceleration of farmer and rancher engagement in virtual interactions is transforming the agricultural landscape for farm shows and overall customer interaction in our industry," said Charlene Finck, president of Farm Journal. "The robust program blend we provide fills the need for continuous learning, the ability to network and the experiences we know our audience is looking for."

To register click here.

For information about programming and exhibitor opportunities, contact your Farm Journal representative.

About Farm Journal

Farm Journal is the nation's leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture's ability to meet the vital needs of a growing population through education and empowerment.


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