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Source: Machinery Pete news release, the fastest growing marketplace for buyers and sellers of used farm equipment, launched Market Data Insights, a first-of-its-kind dealer tool that turns billions of shopping demand data points into a clear and simple view of the used farm equipment market enabling dealers to make data-driven inventory, marketing and pricing decisions quickly and with confidence based on real-time shopping behavior.

With 1.3 million nationwide equipment shopper visits a month, is in a unique position to capture consumer shopping behavior and turn all of those data points into actionable insights for our customers. "Dealers using Market Data Insights will have a competitive edge," said CEO Kevin Doyle. "Market Data Insights provides powerful, relevant metrics and analysis about a dealer's inventory performance against their competition and up to date demand data by geography as well as specific demand by year, make and model. All of this data helps them make better decisions about their inventory and pricing strategies."

Market Data Insights is the result of working directly with our dealer customers to deeply understand their needs and pain points. "This product creates value for our customers by aggregating and transforming sitewide buyer activity into actionable insights that drive inventory decisions and maximize exposure. We are very excited to deliver this product that addresses market inefficiencies and results in bottom line impact. Early feedback continues to be very positive," said CTO Tony Giambrone.

For more information or to see a live demo of Machinery Pete's Market Data Insights, contact us at: 844-727-6374 |

About Machinery Pete LLC is the fastest-growing marketplace for buyers and sellers of used farm equipment, offering farmers a vast selection of equipment listings in one place with innovative search tools that make it easy and fast to find relevant equipment.

Founded in 1989 by Greg Peterson, Machinery Pete has come a long way since its beginnings in his home office in Rochester, Minn., where he passionately researched, tracked and reported on auction prices. In 2014, Farm Journal and Machinery Pete partnered to provide a more efficient marketplace for buying and selling used agricultural equipment.

In July 2015, launched its marketplace with leading-edge marketing solutions for dealers, informed and built with the online equipment shopper in mind, creating meaningful connections between buyers and sellers. The company is headquartered in Chicago.

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