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BURGER KING EXECS TO MEET WITH THE FARM BABE, TONE DOWN ITS AD CAMPAIGN?
Agri-Pulse reports:

Burger King officials, apparently chastened by criticism the company has received for promoting lemongrass as feed to reduce methane emissions from cattle, plan to visit an Iowa farm in August.

"I'm very excited to be hosting @BurgerKing execs on our farm next month to show the true meaning of beef and sustainability!," farmer and social media influencer Michelle Miller said in a tweet Thursday.

Zippy Duvall, president of the American Farm Bureau Federation, touted the meeting and the "power of engagement" in a blog post Wednesday.

"Just a week after Burger King released its new Cows Menu ads, they have dialed back, pulling an offensive farmer stereotype from their ad and promising to take a more serious approach with their sustainability campaign," Duvall said. "We would ask that they fully put the cow video out to pasture, as it's still on their Twitter and YouTube accounts as of this writing."


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