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BETTER HORSES MEDIA ANNOUNCES BROADCAST SALES AS IT'S NATIONAL SALES REPRESENTATIVE
Aug. 24, 2020
Source: Better Horses news release
Kansas City, MO - Better Horses, LLC, the nation's leading media company for Equestrians and Cattlemen, announced today Broadcast Sales will represent Better Horses Television and Radio platforms nationwide. Better Horses is committed to delivering high quality entertaining content that gives a true reflection of the horse industry and takes pride in promoting forward-thinking products that help equestrians stay updated.
Broadcast Sales, Farm and Agricultural Division, based out of Chicago, Illinois, and Wichita, Kansas, will custom design the most effective campaigns for advertisers, while adding the research; mapping, verification, invoicing, billing and placement.
With over 30 broadcast markets in radio and TV, Better Horses Media's ever-expanding position in the media marketplace includes two cable television networks, RFD and The Cowboy Channel, along with Rural Radio Sirius XM Channel 147.
"The measured revenue of horses and other equine production will be $1.5 billion in 2020", said Ed Adams, Chief Executive Officer of Better Horses, LLC. "This is an exciting time for the horse industry. The partnership between Broadcast Sales and Better Horses will strengthen both companies and better fulfill customer needs".
"Better Horses has a loyal target audience in programmatic sales", said Jeff Brunstein, Co-founder and CEO of Broadcast Sales, Inc. With the combination of tactical data and our industry knowledge, this allows for quick precise placement of a customized message for horse owners and cattleman throughout the U.S. and Canada.
Broadcast Sales Farm and Ag division will be led by Ron Metzinger, Ag/Marketing Specialist. Metzinger brings over 25 years of Consulting Advertising Agriculture experience to lead a tenured sales team.
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