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Source: Agri-Pulse sent via AgPR--the news distribution service for agriculture

Responding to changing consumer tastes is one of the greatest challenges facing farmers and food producers going forward. The upcoming Agri-Pulse Food & Ag Policy Summit West on September 9 will feature new insights into how the next generation of consumers will completely transform the way they relate to brands, products, media and the environment.

Brett Sciotto, CEO of Aimpoint Research, will explore the evolution of consumer preferences and their impacts on the agri-food value chain as he presents his findings on the Next Gen Consumer.

"In an industry that's transforming rapidly, manufacturers, distributors, food processors, growers and all businesses involved in the agri-food value chain will need to be vigilant and innovative when it comes to meeting the evolving needs of future consumers," said Sciotto.

For the study, Aimpoint Research analyzed global dynamics, consumer and industry trends, as well as propriety research on consumer preferences and drivers. Aimpoint Research is a global marketing research firm founded by Sciotto, a former Army Intelligence Officer, with two decades of research expertise.

"We are thrilled to have Brett as part of our lineup for the Food and Ag Policy Summit West," said Agri-Pulse Editor Sara Wyant. "This is exactly the type of information the industry needs to take into account as we analyze the future of food production and consumption."

Additional presenters at the summit include CDFA Secretary Karen Ross; Kroger's Zero Hunger/Zero Waste Regional Manager Kelli McGannon; Don Cameron, Farmer and Chair, California State Board of Food and Agriculture; Ashley Boren, Executive Director, Sustainable Conservation; State Senator Brian Dahle; Jamie Johansson, President, California Farm Bureau; California Rice Commission Manager of Environmental Affairs Paul Buttner; Jacob Katz, Senior Scientist, California Trout; Udi Lazimy, Senior Sustainability Manager, Just; Eric Schulze, VP, Memphis Meats; and Nicki Briggs, VP, Perfect Day Foods.

This virtual event will be hosted from the California Farm Bureau Federation offices in Sacramento on September 9 from 9 am to 5 pm and broadcast for all participants. There will be a 30-minute lunch break from 12-12:30 pm. As a special "Happy Hour" bonus from 4-5 pm, Agri-Pulse editors will discuss the challenges of covering agriculture in the nation's largest agricultural state, sponsored by Western Growers Association. Please click on the following link to register for the Food & Ag Summit. The event is free to current Agri-Pulse subscribers, state and federal legislative staff. The fee for non-subscribers is $149, which includes a free six-month subscription to Agri-Pulse, currently valued at $727 for a full year. If you have questions, please contact

Sponsors for the Agri-Pulse Food and Ag Policy Summit West include: Corteva, California Farm Bureau Federation, FLM Harvest, Western Growers Association, Aimpoint Research, AgNetWest, California Rice Commission, Farm Credit, Nutrien, and CCI Marketing.

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