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Source: Farm Journal news release

Lenexa, Kan. - If you asked Farm Journal CEO Andy Weber 12 months ago to predict the future of farm shows, he would have eagerly volunteered the days were numbered for the traditional mass-marketing platform as farmers become more discerning with their time and as brands continue to demand more precision and ROI from marketing activities.

What he might not have predicted was that Farm Journal, as the agriculture industry's largest business information and media company, would be driving the industry's adoption of these wholesale changes just months later.

"Farm Journal Field Days is our Plan A," Weber said. "We have accelerated the inevitable changes to a traditional and time-worn mass-marketing medium to accommodate the restrictions necessitated by the pandemic. Through that process, we have invented a hybrid farm show concept that not only works in uncertain times but also accommodates the specialized needs of today's farmers and ranchers and the brands that serve them beyond 2020."

Farm Journal Field Days kicks off fall farm show season today with an innovative program that delivers farmers and ranchers the ideas, information and innovation they need to be competitive without the physical limitations and restrictions of a live event. But it is not a three-days-and-done experience.

Content from the event will be available 24/7/365 with new information and resources added throughout the year, so producers don't ever have to miss an experience or key information, as they might at a traditional farm show. It's available virtually all the time to producers around the world.

The Farm Journal Field Days hybrid experience elevates the event to a more inclusive global audience, which will grow exponentially over time. In addition, exhibitors will get more pre-qualified producer leads and specific data on attendees interested in learning about and purchasing products.

Highlights of the three-day event include:

*A virtual main stage featuring keynote speakers and product demonstrations.

*Learning pavilions tailored by interest (e.g. equipment, crops, livestock, technology, conservation, etc.).

*Comments by U.S. Secretary of Agriculture Sonny Perdue.

*Interactive exhibits from leading agribusiness companies.

*Interactive discussions with other farmers and ranchers.

*Live roundtables with farmers and ranchers about politics, policy and changing consumer preferences.

The event concludes Thursday, Aug. 27, with the #FarmON Benefit Concert headlined by country music artist Lee Brice, who joins a slate of top country performers, including Justin Moore, Martina McBride and Rodney Atkins, in a free virtual concert. Concert proceeds will benefit National 4-H Council's FOURWARD Fund. The #FarmON movement is fueled by the engagement of farmers and ranchers across the nation supporting agriculture and each other.

To view the virtual agenda click here.

About Farm Journal

Farm Journal is the nation's leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture's ability to meet the vital needs of a growing population through education and empowerment.

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