National Agri-Marketing Association
NAMA Website
Upcoming Events
Agri-Marketing Conf
Best of NAMA 2018
Member Directory

Source: RFD-TV news release

NASHVILLE, TN - AUGUST 27) - Tonight, RFD-TV will be airing a special edition of Rural America Live at 10:00PM/EST that focuses on mental health issues within the agricultural community. Farm life can be demanding and stressful, now in a more critical stage with coronavirus impacts on top of trade wars, natural disasters, depressed commodity prices, labor shortages and other factors.

It is no surprise that more farmers and farm families are experiencing stress and mental health issues. Throughout this one-hour Rural America Live leaders and mental health professionals discuss the stresses facing rural America.

Leaders and mental health professionals included in the show are the following:

*American Farm Bureau Federation President, Zippy Duvall

*National Farmers Union President, Rob Larew

*Farm Credit Council President, Todd Van Hoose

*Professor and Extension Specialist at the University of Wisconsin, John Shutske, Ph.D.

*Assistant Professor and Extension specialist in Human Development and Family Studies at the University of Illinois, Courtney Cuthbertson, Ph.D.

*Pastor and Farmer, Nila Cogan

*Farmer, Speaker & Author, Matt Rush

"The more we bring an issue out into the open, the more we can talk about solutions," said Zippy Duvall, president of the American Farm Bureau Federation. "For the tremendous stress that's weighing heavily on many farmers and ranchers and their families these days, the solutions are training, counseling and, of course, continuing to talk about it so that those who are struggling know they're not alone. We greatly appreciate RFD-TV's production of this episode of Rural America Live. With the help of our partner organizations-Farm Credit, National Farmers Union and others-and our friends at RFD-TV, I pray we are having a positive impact and saving lives."

"Even though mental health conditions are extremely common - in any given year, 1 in 5 Americans experience one - in rural communities, many people are ashamed to ask for help when they're struggling. Even if they do ask for help, it may not be readily accessible because 60 percent of rural Americans live in areas that don't have enough mental health professionals," said National Farmers Union President Rob Larew. "By providing farmers and rural residents the language to talk about mental health and the information to appropriately respond to stress, we hope to help eliminate the stigma and bring support within reach of everyone who needs it."

"Farming and ranching are stressful in the best of times, and these past few years have been particularly challenging for producers facing low commodity prices, trade disruptions, natural disasters and, now, the COVID-19 pandemic. Now more than ever, rural Americans need resources that can help support their mental wellbeing in stressful times, and farmers need to be open with their friends and neighbors about the struggles they face. We can all do our part to move beyond the stigma of reaching out for help," said Farm Credit Council President and CEO Todd Van Hoose.

Rural America Live will air LIVE tonight at 10:00PM/ET and will repeat Saturday morning at 6:00AM/ET. Viewers can also steam Rural America Live on the new RFD-TV Now app. To find out how to get RFD-TV and RFD-TV Now in your area please visit

About RFD-TV:

RFD-TV is the flagship network for Rural Media Group. Launched in December of 2000, RFD-TV is the nation's first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyles, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 52 million homes on DISH, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink, and many other rural cable systems. In addition, RFD-TV can be streamed online via RFD-TV Now at, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV's Heartland Extra package. For more information, please visit

Search News & Articles

Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © 2020, Henderson Communications LLC. | User Agreement