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SourceL Illinois Soybean Assn news release

Bloomington, IL - The Illinois Soybean Association (ISA) proudly relaunches Illinois Field & Bean, a magazine that reaches 43,000 Illinois soybean farmers, with a November issue. Illinois Field & Bean will replace ISA's Soy Perspectives, and will offer a renewed focus on providing information and content that benefits the state's farmers.

Illinois Field & Bean will be published in November, January, March, May, July and August. There will also be a special edition Soybean Summit focused issue in February. Each issue of the magazine will deliver soybean checkoff and membership related content, along with additional information useful to farmers.

Previous research has shown strong engagement from Illinois soybean farmers with communications from ISA because farmers are invested in the activities of the organization, either through their checkoff funds or membership dues. This invested audience offers a unique opportunity for businesses that want to reach Illinois soybean farmers. Various advertising opportunities exist within the magazine. Interested advertisers can contact ISA Communications Director Rachel Peabody or visit the ISA website to learn more.

The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website

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