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Source: AAEA--The Ag Communicators Network

How will our communications be impacted by the farmers of the future?

The future of communications is changing and so are farmers. Brett Sciotto of Aimpoint Research will share key insights from Aimpoint's signature Farmer of the Future research, which indicates that farmers of the future will quite simply defy conventional wisdom and conventional business models. Brett will dive into the key characteristics of farmers and explore how these characteristics will impact their communications preferences.

Following Brett's presentation, we will have a candid conversation about what this means for us as communicators and the organizations that we work for. For example, we can ask what adjustments do we need to make and when do we need to make them? Are their platforms that we need to prepare to use more now and are their platforms that may fade? How will different groups identified in the Farmer of the Future consumer information and how can we best reach them.

The webinar will take place September 16 at noon central. Grab your lunch and join the dialogue with your fellow communicators.

To register click here.

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