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NCGA KICKS OFF INITIATIVE TO SEEK SHORT TERM DEMAND FOR CORN
Sep. 28, 2020
National Corn Growers Association (NCGA) reports:
"Every day, our main focus is to drive demand and find markets for America's corn farmers to ensure they are successful year after year," said NCGA President Kevin Ross. "I don't have to tell you, this year is unlike any other I've experienced in my career, which is why we have to think outside the box and deliver quick wins for corn farmers. That's why we've engaged with AimPoint and our key partners to help us optimize our demand building efforts moving forward."
The process of evaluating potential market opportunities started with an intelligence briefing and level setting exercise. In the coming weeks, committees will do a deep dive to develop potential solution sets with analysis for each potential market for corn. By December, a full marketing plan by segment will be unveiled.
The primary areas of growth potential are ethanol usage domestically and internationally, expanded export markets for corn and co-products, and industrial segments such as biobased plastics.
"We are grateful our industry partners are collaborating with us to help us identify potential short-term solutions to grind more corn," said Ross. "Animal agriculture and ethanol have been two of our primary drivers of consistent growth over the years. It is important for checkoffs to work together to continue to find new and innovative uses of our commodities."
To learn more about this initiative click here.
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