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LESSITER MEDIA'S AG EQUIPMENT INTELLIGENCE ANNOUNCES AN EXPANDED 2021 EXECUTIVE BRIEFING
Source: Ag Equipment Intelligence news release

Brookfield, WI - Ag Equipment Intelligence has announced the return of their annual virtual event - the Ag Equipment Intelligence 2021 Executive Briefing - on December 9-10, 2020. This executive briefing will provide an overview of the year to come through the eyes of those with boots on the ground - Farmers, Dealers, Manufacturers and more - as they share their successes, pain points and thoughts on how 2021 looks from their vantage point.

The 2021 Executive Briefing will expand to a 2-day event and will feature 9 insightful sessions led by experts from all corners of the industry. As a virtual event, all sessions will be accessible from your computer, tablet or phone, allowing you to attend from home, the office or on-the-go, making it safe and easy to attend, says Ag Equipment Intelligence Executive Editor Kim Schmidt.

"Building off the success of last year's inaugural Executive Briefing, we have expanded the virtual format to cover two days to give our attendees ample time to view and participate in each of our panel discussions from the safety of their own remote location," says Schmidt. "The sessions we have planned will equip attendees with information to help them strategically plan for the year ahead."

The expanded 2-day program will feature a variety of sessions and panel discussions exploring expectations for the ag equipment industry heading into 2021, including presentations by:

• Kim Schmidt, Executive Editor of Ag Equipment Intelligence, who will share a timely presentation on the newest, just completed findings (October) of the 2021 Dealer Business Outlook & Trends - Farm Equipment Forecast. This is the only primary research, now in its 16th year, that projects unit sales directly at the machinery level.

• Innovative farmers of various crops and farming practices who explain the how's and why's of their operations, equipment choices, ongoing challenges and the changes they've made and intend to make.

• Executives from privately owned dealerships and private equity funded farm equipment dealership groups who shed light on used machinery inventories, replacement cycles, profitable aftermarket business and pre-orders.

• Executives from shortline manufacturing companies who will provide a view from the world of specialty ag equipment, as the machinery side of the business is not just about tractors and combines.

• A mix of dealers and industry experts evaluating the ongoing impact and outcomes of dealer consolidation, including analysis of the most significant acquisitions and mergers.

• Progressive dealers of different equipment colors will discuss the outlook for precision farming technology and service revenue within their operations and the industry as a whole.

• And more...

The 2021 Executive Briefing will also include a special session led by recently retired Ag Equipment Intelligence Editor & Publisher, Dave Kanicki. In this candid one-on-one conversation, Dave will sit down with Jim Walker, a 40 year veteran of the ag and construction industry, to discuss the strengths and weaknesses of each of the major ag equipment manufacturers, perspectives on company stores that are coming into North America, biggest business mistakes from dealers and manufacturers and much more.

Click here for more information and to register for the Ag Equipment Intelligence 2021 Executive Briefing. For questions, please contact Jack Zemlicka by email (jzemlicka@lessitermedia.com) or by phone (262-777-2441).

About Ag Equipment Intelligence
A monthly print and digital publication that provides access to the best farm equipment industry information available. No filler, no bias and no conflict of interest - just pure ag equipment industry news, analysis and forecasts that you can't get anywhere else. Keep up-to-date on major industry trends, financial news, equipment sales, dealer consolidations, evaluation of land prices, international news and long-term equipment trends.


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