CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2026

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












PURDUE/CME AG ECONOMY BAROMETER SHOWS FARMERS' SENTIMENT DOWN, POST-ELECTION
Source: Purdue University news release

To view the complete report, click here.

U.S. farmers sentiment weakened following the November 2020 elections, as the Purdue University-CME Group Ag Economy Barometer fell 16 points from a month earlier to a reading of 167. Although this month's reading was nearly equal to the pre-pandemic high set back in February, it was 9 percent lower than the sentiment reading taken just two weeks prior to the 2020 elections.

Figure 1. Purdue/CME Group Ag Economy Barometer, October 2015-November 2020.


The decline in the Ag Economy Barometer was the result of weakened expectations for the future on the part of agricultural producers, as the Index of Future Expectations declined to a reading of 156 in November, 30 points below the October reading. On the other hand, farmers perception of current conditions on their farms actually improved.

The Index of Current Conditions, buoyed by the ongoing rally in agricultural commodity prices, rose by 9 points from October to November setting a new record high for the index of 187. The Ag Economy Barometer is calculated each month from 400 U.S. agricultural producers' responses to a telephone survey. This month's survey was conducted from November 9-13, 2020.

Although farmers' expectations for the future weakened, they remained relatively optimistic about making large investments in their operations, as the Farm Capital Investment Index changed little in November with a reading of 80, just 2 points below the index's record high set back in October.

Figure 2. Indices of Current Conditions and Future Expectations, October 2015-November 2020.


However, when asked more specifically about their plans with respect to farm machinery purchases, survey respondents pulled back somewhat in November compared to October. In this month's survey, 10 percent of farmers said they planned to increase their farm machinery purchases compared to a year earlier, down from 14 percent who planned to increase purchases back in October.

At the same time, the percentage of farmers planning to keep their machinery purchases even with a year ago, fell from 53 to 50 percent on the November survey, while the percentage of respondents planning to reduce their purchases rose from 33 to 40 percent.


Search News & Articles












Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement